Our Story

Oberg & Lindquist is the oldest independent GE dealer in the US and has received numerous awards. In addition to receiving the prestigious BrandSource Dealer of the Year (Northeast region) in 2004 and 2006, Oberg & Lindquist was named The Record’s #1 Appliance Dealer award multiple times.

How did we get to where we are today? In 1925, a young man immigrated to the United States from Sweden. He settled in New Jersey and began working in the lumberyards in Newark. This talented woodworker was Nils Oberg. He perfected his cabinetry skills and opened his own small workshop. In 1951, he and fellow dockworker Erik Lindquist started their own business making custom cabinetry. In time, executives from General Electric discovered their beautiful workmanship, and offered the two workmen the opportunity to practice their craft and become GE appliance distributors.

Unmatched Selection of Top Brands

Oberg & Lindquist is proud to offer products from GE Appliances, including the Café, Monogram and Profile lines,  Sub-Zero Wolf, Weber, Miele, Bosch, Broan, Dacor, Electrolux, Frigidaire, Hotpoint, Jenn-Air, Maytag, Samsung, Thermador, U-Line, Vent-A-Hood, Waste King, Whirlpool and Zephyr.

The Oberg & Lindquist Showroom Today

Since those early days, Oberg & Lindquist has prospered and become a destination store for homeowners seeking the best quality products for their living space. Their 6-building complex in Westwood, New Jersey, includes two warehouses and a large retail space for appliances with a studio for live cooking demonstrations. Debra Oberg, one of the owners, states, “We wanted to create an area for customers to feel as though they were in their own kitchens and could see chefs using the appliances. On Saturdays, we offer live chef demonstrations by renowned chefs such as Chef Angie, who is featured on the Food Network and on the hit show “Chopped.”

Oberg & Lindquist employees and owners are dedicated to providing service above all. Debra Oberg says, “We’re truly blessed with the people we have. They are part of the Oberg & Lindquist family. We strive to deliver quality products and superb customer service. We offer free in-home estimates for custom installation of new or replacement appliances and stand behind our work.”